Vic de Aranzeta
NCX
Carbon-credit marketplace MVP (2022)
Data Visualization, UI Design, UX Design, Content Strategy, Content Design
Design Lead
Climate, Finance
Bringing data visualization to carbon credit markets
NCX, a forest carbon marketplace that connects corporations to landowners, identified an opportunity to balance supply and demand in the market by implementing an Order Book — common in financial markets — to bring live data to landowners for the first time and improve the marketplace experience.
I redesigned the experience for how NCX matched landowners with carbon credit buyers by implementing an Order Book and data-visualizations in the marketplace, leading to reduced revenue risk by millions per project cycle, increased growth on the platform, and increase in matches.
Reduced risk
by millions per project cycle by pivoting to an order book model
4x growth
in carbon supply on the platform
20%
reduction in landowner support tickets related to market confusion
$XM
in payments delievered to landowners
The challenge I faced here was translating complex financial market concepts into an intuitive and highly interactive interface for non-technical landowners, while working within tight tech constraints and a 5-week delivery timeline.
By structuring the experience around actual questions users had, implementing progressive disclosure of market data, and creating a transparent side-by-side market view, the redesign significantly lowered support tickets related to market confusion, and increased matches.