Vic de Aranzeta
Spora Health
Spora Mommas (2021 - 2022)
UX Design, UI Design, Design Strategy, Graphic Design, Content Strategy
Art Director & Design Lead
Health
Improving maternal health outcomes for Black women
Spora Health was a Seed-stage startup reducing health inequities by matching patients with culturally-competent providers for Black people. As part of Spora’s mission to expand access to culture-centered care, we built Spora Mommas — a comprehensive program, companion app, and kit helping pregnant Black women monitor vitals at home, connect with community, and receive personalized doula support.
As the Founding Designer, I led design strategy and art direction across 2 external partner agencies, defined the design vision for the product and its integration with the kit, conducted research sprints, and owned all final design decisions and high fidelity polish. In close collaboration with industrial designers at Leadoff Studio, the design of the kit was completed just a few months after launch of the app.
Saved lives
A woman tracked high blood pressure, and was able to use the app to advocate for the care she needed
2nd place
Core77 Design Award
100
NPS
100
Births across 26 statesThe biggest challenge on this project was building a healthcare product that neeed to work seamlessly with medical devices, and use the right messaging to reduce or prevent medical anxiety. This required close collaboration with the clinical team, the product manager, marketing, engineers and partnerships with external agencies on design of the kit and early app concepts.
We had to get it right, because healthcare products can impact lives.
And post-launch, the app achieved a perfect 100 NPS score, supported 100 births across 26 states, and the kit won a Core 77 Design Award. Every design decision balanced user needs, clinical safety, technical feasibility, and business goals to create a genuinely life-saving product.
Kit Images Source: https://leadoffstudio.com/spora-mommas-kit