Making it pop

Info

I’m Vic de Aranzeta, a product designer, graphic designer, and anthropologist. At MagicSchool AI, I lead experience design for teachers and set the creative strategy for how the brand shows up in the product. I focus on designing agentic workflows that give teachers their time back for students.

Before that, I spent seven years designing with teams from big tech to Seed-stage startups across education, climate, health, commerce, AI/ML, and civic tech. At Exygy, I designed content-driven experiences for civic-tech clients. At NCX, I led design and research and launched a 0-to-1 marketplace for landowners. With Leadoff Studio, I shaped the vision and strategy for the award-winning Spora Mommas kit.

My design practice draws inspiration from architecture, nature, film, history, vintage ads, and travel. When I’m not designing, you can find me exploring storytelling through short films, catching a baseball game, looking for the perfect cannoli, or rating movies on Letterboxd.

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Current

Lead Product Designer at MagicSchool AI, Freelance Graphic Designer

Previous

Lead Product Designer at Exygy, Founding Product Designer at NCX Founding Product Designer at Spora Health UX Designer at Google, UX Designer at Portland Leather

Education

Letterform Archive
Introduction to Modern Typography, 2026

Leica Academy
Architectural Photography, 2026

Evergreen State College
B.A. Anthropology, 2014

Ringling College of Art and Design
Studied Illustration, 2010 - 2011

Rhode Island School of Design
Pre-college, 2009

Awards

Red Dot Design Award (Spora Mommas), Core 77 Runner Up (Spora Mommas), MIT Hacking Racism in Healthcare (2nd Place)

Press

Bay Area Climate Designers, 2026

Anthro to UX Podcast, 2023

San Francisco chapter of IGDA, 2022 - 2023

The Early Team podcast, 2022

Decolonizing Design, Explained, 2022

Design at Spora Health, 2022

How Spora Health hired for 3 key positions, 2021

Making it pop in San Francisco, CA