Bay Area based UX|UI Designer & Researcher. 

I'm Vic de Aranzeta, a Basque-American multi-disciplinary creative & Cultural Anthropologist with 12 years of experience as a designer & 9 years as a researcher collaborating with organizations, brands & individuals to add their story to the timeline of human history. 

Proficient in UX Design, UI Design, Graphic Design, Illustration, Writing & UX Research

I am passionate about Human Centered Design, and I view User Experience & Customer Experience through a social and cultural lens. I aim to put people before 'users', concerns and problems before 'pain points', decolonized methodologies and ways of thinking before outdated ethnocentric methods.

My tools of choice are Figma, Photoshop, Illustrator, After Effects, InDesign, Adobe XD, Miro, Notion, and a Lamy Safari Pen & Paper.

I play accordion, shoot film & am currently learning JavaScript. 

Want to work together? Let's connect. 

Want to learn more? View Resume


Elsy Dinvil,

CEO Creole Me Up

Victoria was the go-to graphic designer for my business for a year and a half starting in 2017. What I liked more about working with her is the fact that she was able to grasp the essence of a concept or idea and create something magical. I was always in awe of her artistic abilities. Victoria's professionalism surely made my food startup look like a million dollar as I tapped in the food industry and was trying to figure out the direction I wanted to take. 

Sabian Fingowar, 

Founder at SabFino Technologies

You are professional in your work ethic and language, and more importantly you have been supportive of the team for Design Challenge and when things were behind, you stepped in and carried the project to completion, and that is something big worth appreciating that typically not many people are willing to do, and on top of that, you continue to give credit and praise to the rest of the team for their contributions, and so you, Victoria, are probably one of the best people I've ever worked with, and I want to thank you for that. 

Jane Felice,

Executive Director at Bay Area Green Tours

Victoria brings a unique combination of artistry, marketing, and professionalism to everything she does. She is an amazing communicator and one of the most proactive art directors I've worked with - she will think about what we need by considering our objective, messaging, and branding to any project, big or small, and recommends our direction.


Vic is working with our design, web, and marketing teams on anything from our branding package, to illustration, to writing, to marketing concepts, to web UX/UI. She is consultative, kind, fun, knowledgeable, and very responsive. I highly recommend Victoria for any art/creative direction, design, UX/UI, illustration, or writing work