Design has been part of my life for 10+ years, from brand identities as a graphic designer to book covers as an illustrator. For the past 5 years, I've worked as a user experience designer and 2x founding designer with global teams at big tech companies and scrappy teams at Seed through Series B startups across climate, health, AI/ML, and civic-tech, building consumer, B2B, and SaaS product experiences.
I currently work at Exygy where I lead design vision and strategy for the consulting team, mentor junior and mid-level designers, and design accessible and delightful experiences for civic, climate, and health-tech organizations. My work centers around bringing design closer to the business.
I draw inspiration from architecture, nature, film, history, vintage ads, and travel. When not designing, you’ll find me making short films, high-fiving bees, playing video games, and looking for the perfect cannoli.
Design philosophy
My design approach blends research with craft, making decisions rooted in what people actually do and say while balancing it with how they feel. What inspires me most in my work are the thinkers and creatives of the past who defined and innovated bold visions for the future of work, play, and life and made them possible through collaboration, strategy, and craft. I approach design in the same way —designing good things that do good for business and users.
Selected experience
Currently as Senior Product Designer at Exygy, I lead design vision and strategy for the consulting team. My work includes developing our strategic design approach, identifying business opportunities in partnership with Growth and Product, and designing accessible and novel experiences for civic, climate, and health-tech organizations.
Previously, as Founding Product Designer at NCX, I spent two years building 0 to 1 product experiences and leading design strategy across many high-impact projects and features—from leading product market fit research to designing a new platform from concept to launch that empowers landowners to manage their natural capital.
Prior to that, at Spora Health, I redesigned the Spora Health app MVP into a culture-centered, intuitive, and joyful experience. Partnering directly with the CEO and agency partners like Leadoff Studio, I helped shape the vision and strategy for the award-winning Spora Mommas kit and its companion app.
At Google, I designed tasks for the Crowdsource app, training ML/AI systems through gamified experiences for 20+ million global users.
Dec 2020 - Apr 2021
Skills
Awards
Core77, Health & Wellness Runner Up, Spora Mommas
Kind words
“...Vic brings extensive experience as a partner to every function of the company. Pair that with her background in anthropology and you've got the magic formula. Vic was an astounding partner to me, as a product manager, and we wouldn't have been remotely successful without her contributions.”
— Product Manager, Spora Health“When designing, she (Vic) uses her strong research to make our users her priority, and ensures she gets feedback from every stakeholder, even when it slows things down or requires more work from her.”
— Senior Software Engineer, NCX“What set her (Vic) apart from the very beginning was her genuine interest in end users and their lives. Her ability to internalize the user perspective was consistently demonstrated in her design outputs. As her manager, I not only trusted and knew Vic would deliver on her work, but that her work would incorporate elements from her collaboration across the team at every step of the way.”
— Chief Product Officer, NCX“Vic understands at a deep level how to translate business requirements into human centric interfaces that can engage users.”
— VP of Engineering, Spora HealthJourney to product design
My career started with training from RISD and Ringling as an illustrator and graphic designer where big questions kept me up— Why are we driven by storytelling? How does it influence us? What do our tangible objects say about us?
I wanted to understand the human behavior around why we make and create, and how tools and environment influence how we play, work and live. So, I left art school in the pursuit of finding answers to these questions, and my journey took me to anthropology and archaeology.
Where illustration and graphic design gave me the craft and composition foundations, anthropology gave me the research foundations to understand human behavior and needs. It’s taught me how to identify shifts in the market, emerging trends, evolution of tools to design for the future, and turn observations into real insights that align with business strategy and shape product experiences. This foundation shapes how I approach design today.
Extra, Extra! Read (and listen) all about it.
Was interviewed for BuiltIn’s article on decolonizing design.