Kaixo! I'm Vic de Aranzeta.

I am a cultural anthropologist, human-centered designer, and design researcher based in San Francisco, designing for all people, everywhere. 

 

Currently Director of Design at Spora HealthPreviously designing experiences at Google Crowdsource. 

Selected work.

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PORTLAND LEATHER

An e-commerce leather goods startup crafting high-quality bags. 

My Role

Product Designer

Main Goal

Improve mobile usability of site, and increase conversion

LUMEN HEALTH

MIT Hackathon Winner

A community based program and supporting app to connect communities of color to health resources.

My Role

Product Design

Main Goal

Empower people of color through community based health education

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AVENTURA

A South American Tourism app with a focus on connecting people in a culturally relevant way.

My Role

Product Designer

Main Goal

Create a South American tourism app in 3 weeks

 

I've also created designs and conducted 

research for other clients including:

Google

Flow

Winsome Construction

Muse Storytelling

Tuck Sleep

Albaloo

Fernweh Food Co

Artzain Libations

Live Oak Museum Consulting

Bay Area Green Tours

Creole Me Up

IterateUX

YWCA

Pleased to meet you!

My background in cultural anthropology and graphic design helps me create bold visual storytelling and products with human-centered design.

I am passionate about environmental sustainability, decolonized thinking, ethical AI/ML and cannoli.

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