Kaixo! I'm Vic de Aranzeta.
I am a cultural anthropologist, human-centered designer, and design researcher based in San Francisco, designing for all people, everywhere.
Currently designing experiences at Google Crowdsource.
Selected work.
PORTLAND LEATHER
An e-commerce leather goods startup crafting high-quality bags.
My Role
Product Designer
Main Goal
Improve mobile usability of site, and increase conversion
LUMEN HEALTH
MIT Hackathon Winner
A community based program and supporting app to connect communities of color to health resources.
My Role
Product Design
Main Goal
Empower people of color through community based health education
AVENTURA
A South American Tourism app with a focus on connecting people in a culturally relevant way.
My Role
Product Designer
Main Goal
Create a South American tourism app in 3 weeks
I've also created designs and conducted
research for other clients including:
Pleased to meet you!
My background in cultural anthropology and graphic design helps me create bold visual storytelling and products with human-centered design.
I am passionate about environmental sustainability, decolonized thinking, ethical AI/ML and cannoli.
