Kaixo! I'm Vic de Aranzeta.
I am a cultural anthropologist, human-centered designer, and design researcher based in San Francisco, designing for all people, everywhere.
Currently Director of Design at Spora Health. Previously designing experiences at Google Crowdsource.
An e-commerce leather goods startup crafting high-quality bags.
Improve mobile usability of site, and increase conversion
MIT Hackathon Winner
A community based program and supporting app to connect communities of color to health resources.
Empower people of color through community based health education
I've also created designs and conducted
research for other clients including:
Pleased to meet you!
My background in cultural anthropology and graphic design helps me create bold visual storytelling and products with human-centered design.
I am passionate about environmental sustainability, decolonized thinking, ethical AI/ML and cannoli.