Kaixo! I'm Vic de Aranzeta.
I am a cultural anthropologist, human-centered designer, and design researcher based in San Francisco, designing for all people, everywhere.
Currently Director of Design at Spora Health. Previously designing experiences at Google Crowdsource.
Selected work.
PORTLAND LEATHER
An e-commerce leather goods startup crafting high-quality bags.
My Role
Product Designer
Main Goal
Improve mobile usability of site, and increase conversion
LUMEN HEALTH
MIT Hackathon Winner
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A community based program and supporting app to connect communities of color to health resources.
My Role
Product Design
Main Goal
Empower people of color through community based health education
AVENTURA
A South American Tourism app with a focus on connecting people in a culturally relevant way.
My Role
Product Designer
Main Goal
Create a South American tourism app in 3 weeks
I've also created designs and conducted
research for other clients including:
Pleased to meet you!
My background in cultural anthropology and graphic design helps me create bold visual storytelling and products with human-centered design.
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I am passionate about environmental sustainability, decolonized thinking, ethical AI/ML and cannoli.
