NCX, Marketplace v2

Joining as the founding designer, I led design at NCX from its pivot of a carbon credit marketplace to a new 0 to 1 marketplace experience. To define the v2 of NCX, in partnership with the CPO, I led product market fit research over several months to figure out which market signals to follow. Over 3 months, I led the end to end design strategy, vision, and lightweight product management of a new marketplace connecting landowners to revenue generating opportunities for their land.

Principal Product Designer (Founding)

2022 – 2024

ui design, ux design, research, design strategy

“...Vic single-handedly led our in-house UX research lab for NCX employees to understand the value of research and to implement these practices into PMF.”  

- Landowner Success Manager

“Thousands of landowners have used the marketplace, and hundreds have requested calls. Vic was instrumental in delivering our MVP and maturing it up.”  

- Chief Product Officer

“Vic was a key contributor on PMF efforts, which led to real revenue in the pipeline. She has been critical in infusing good discovery practices into the sales motion, which has been cited multiple times by BizDev as a positive evolution.”

  - Chief Product Officer

LinkedIn, Substack, Dribbble, Instagram

San Francisco, CA