Frame 160.jpg

AVENTURA

A unique tourism app for South America focused on cultural insights

THE PROBLEM

There is a lack of travel apps that focus on South America.

We ideated and design an app focused on cultural education and insights, safety as a priority and encouraging users from diverse backgrounds to find their adventure in South America.

HIGH LEVEL TIMELINE

4 weeks

MAKE OF THE TEAM

Sabian Fingowar, Audrey Yee, Kari Meadows, Adam Gomez

KEY GOAL

Conduct research and create a prototype of a South American travel app

THE PROCESS

Empathy

Define

Ideate

Qualitative research 

Journey map

Competitive Analysis

User Flows

Scope of design

Problem

Design system

Sketching 

Hi-Fi mocks

Prototype

Hi-Fi Prototype

User flow

Test

Pitch

Interviews

MY ROLE

As the product designer I created an advanced design system, hi-fi wireframes, prototype and pitch deck.

Our mission for this project was to create an app with the goal to generate revenue through tourism while also creating an educational tool where people can connect with culture on a more meaningful level when they travel abroad. I worked closely with Audrey and Kari who designed the lo-fi wireframes and user flow to bring the ideas to life. To expand our idea more into the branding identity and marketing space I created mockups of collateral like posters, mugs and stickers.

Frame 60.png

UNDERSTANDING THE USER

We designed for people who love to travel and those looking for a new adventure. 

We sent out a survey to the design and research community and extended social network; from the 15 responses we received we were identified some core issues with travel apps regarding lack of safety information, culture knowledge and insights as using travel apps as a communication tool.

The shorter time frame forced us to choose only a couple problems to focus on; One of the things we all agreed on when discussing the scope of this problems, was the cultural aspect. Culture can drive experiences, and influence how we make decisions. 

It was important to us as researchers and designers to make sure diversity, inclusion and equity were a priority in this app design, and that culture was always part of the process.

Who are we designing for?

What currently will prevent travel to South America?

What technology stack and platforms will the app be built on?

How can we differentiate our app?
What problem are we trying to solve?

And from this long list we defined our core questions that gave us the momentum and direction we needed to have progress on our project.


What does Aventura do?
Who is it for?
Why will they use it

Frame 61.png

Value Prop

Aventura will create a unique travel experience through South America by creating a culturally immersive travel app focused on history, safety and accessibility.

PROTOTYPE & PITCH

LEARNING

OUTCOMES

  • We communicated on several platforms, and so information was fragmented, and we learned by centralizing our interactions, we could be much better synched.

  • We had different schedules and time zones which led to difficulties finding time to collaborate, and we learned that clarifying that up front at the beginning would make it clear to everyone how we can collaborate effectively.

  • Two of our team were new and we learned that having a laid out plan for how the process was going to go, and who would be responsible for what, would help them understand how things work and make it easier for them to follow along.

  • We had many great ideas and perhaps got a little distracted, and we learned that defining a clear scope limit would help us stay focused on what’s most important.

Like what you see?

Let's chat.

  • White LinkedIn Icon
  • White Twitter Icon

© 2021. All rights reserved. Made with🍫 by Vic de Aranzeta